News

At the XVII international scientific April conference at NRU HSE (Moscow) the delegation of Perm campus spoke at 14 sessions. Speakers from the school of management, school of economics and finance, the group for state-private interaction studies, International laboratory of intangible-driven economy and Group for applied markets and enterprises studies took part in the conference.

Alexandra Sazhina, Lecturer at the Department of Management, HSE in Perm, took part in an international conference, Beyond the Great Beauty: Rescaling Heritage and Tourism. The event took place at the Rimini campus of the University of Bologna, Italy.

Anna Zarkada, PhD, Professor at the Athens University of Economics and Business is delivering a series of lectures on international marketing for third-year students in Management at HSE Perm.

In the new academic year, Aron Spencer (PhD in Management) and Sara Busse Spencer (PhD in Sociology) will teach several courses for Management undergraduates and for students taking the Masters in Marketing. The university has signed international academic contracts with them.

A Management Department research seminar was held last week, at which Alisa Panenko presented the results of her research into how Russian consumers perceive European brands. This is not the first time HSE’s Perm Branch has looked at the issue of the marketing impact of a product’s origins. This time, research focused on retail consumers and their perception of the ‘delivered straight from Europe’ initiative launched in the SemYa (Family) chain of stores. During the survey, a team of HSE researcher’s asked customers at the chain whether they view European products differently from the others on offer at the store, and what impact this difference has on their consumer behavior.

Aleksandra Sazhina (Khamadieva), Lecturer in the School of Management at the HSE Campus in Perm, presented the interim results of her dissertation research at the 2nd International Winter School of the NES Center for the Study of Diversity and Social Interactions. The school was devoted to ‘The Impact of Cultural and Social Diversity in Economic Development’

A lecture course in international marketing by Anna Zarkada, Assistant Professor at the Athens University of Economics and Business, has begun at the HSE - Perm. The course is intended for undergraduate students in the Faculty of Management.

The ‘White Nights’ festival has been an object of research for several years. This year, one of our colleagues presented his research into this event at the renowned University of Cambridge in Great Britain.

From March 27 – 28, 2014, a variety of activities took place at the Faculty of Management as part of the Russian-German student exchange ‘Green City – from Ecoactivism to Change’.

The seminar by Simon Kordonsky was devoted to the issues of stratification in contemporary Russian society and the administrative and territorial structure of Russia.